[Laborgreens] Media training for Union activists - Berkeley

[hank chapot]

(I will be attending the second session on behalf of AFSCME local 3299 at UC
Berkeley, Hank Chapot)



UC Berkeley Center for Labor Research and Education presents:

Building Effective Media Campaigns:
Workshops for Unionists

Developing a Communications Strategy
    Wednesday, May 12, 2004
9:00 a.m. to 5:00 p.m.
-Creating a strategic communications plan to support your campaign
-Working with the media to win public support 
-Pitching your stories to reporters
-Nuts and bolts of writing press releases and advisories


Delivering Your Message to the Media *
    Wednesday, May 19, 2004
9:00 a.m. to 4:30 p.m.
-Roundtable discussion with local reporters and editors of major news
outlets
-Effective techniques for delivering your message
-On-camera practice with professional coaching
* Member leaders on campaigns are encouraged to attend this session

Where: UC Berkeley Institute of Industrial Relations
(2521 Channing Way (near Telegraph), Berkeley)

Fees: One Workshop is $150. 
Both are $250. 
(fees includes tuition, continental breakfast, lunch and materials) 

The workshops are designed for union communications directors, 
leaders and organizers who carry out media work.

Instructors: Ken Jacobs and Raahi Reddy, UC Berkeley Labor Center, Neal
Sacharow, UC Institute for Labor and Employment and other invited guests.
For more information please call or e-mail Raahi Reddy at 510-642-1851 or 
"mailto:reddyr@uclink.berkeley.edu"