[Peace-discussion] Absolut vodka pulls ad showing California in Mexico

Tue, 8 Apr 2008 12:35:00 -0700

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http://news.yahoo.com/s/nm/20080408/us_nm/mexico_absolut_dc

Absolut vodka pulls ad showing California in Mexico 

Mon Apr 7, 9:36 PM ET 

MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have
withdrawn an advertisement run in Mexico that angered many U.S. citizens by
idealizing an early 19th century map showing chunks of the United States as
Mexican. 

ADVERTISEMENT

The billboard ad has the slogan "In an Absolut World" slapped over a
pre-1848 map showing California, Arizona and other U.S. states as Mexican
territory. Those states were carved out of what had been Mexican lands until
that year.

Although it was not shown in the United States, U.S. media outlets picked up
on the ad, and after a barrage of complaints, Absolut's maker said on Sunday
the ad campaign would cease.

Defending the campaign last week, Absolut maker Vin & Spirit said the ad was
created "with a Mexican sensibility" and was not meant for the U.S. market.

"In no way was this meant to offend or disparage, nor does it advocate an
altering of borders, nor does it lend support to any anti-American
sentiment, nor does it reflect immigration issues," a spokeswoman wrote on
Absolut's Web site.

"Instead, it hearkens to a time which the population of Mexico may feel was
more ideal," she wrote.

Absolut's blog cite has received more than a thousand comments since the ad
campaign was launched a few weeks ago, with many calling for boycotts of the
Swedish company.

"I have poured the remainder of my Absolut bottles down the sink," one
blogger wrote.

A war between Mexico and the United States from 1846 to 1848 started with
Mexico's refusal to recognize the U.S. annexation of Texas and ended with
the occupation of Mexico City by U.S. troops.

At the end, Mexico ceded nearly half of its territory to the United States,
forming the states of California, Nevada, Utah and parts of Colorado,
Arizona, New Mexico and Wyoming.

Mexicans remain sensitive about the loss and the location of the border. At
the same time, the United States is fortifying barriers to keep out
undocumented Mexican migrants.

Some Mexicans use the term "Reconquista" (reconquest) to refer to the
growing presence in California of Mexican migrants and their descendants.

Hank

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<h1><b><font size=3D6 face=3D"Times New Roman"><span =
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vodka pulls ad showing <st1:State w:st=3D"on">California</st1:State> in =
<st1:country-region
w:st=3D"on"><st1:place =
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<st1:City w:st=3D"on">MEXICO =
CITY</st1:City>
(Reuters) - The distillers of <st1:country-region
w:st=3D"on">Sweden</st1:country-region>'s
Absolut vodka have withdrawn an advertisement run in <st1:country-region w:st=3D"on">Mexico</st1:country-region>
that angered many <st1:country-region =
w:st=3D"on">U.S.</st1:country-region>
citizens by idealizing an early 19th century map showing chunks of the =
<st1:country-region
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States</st1:place></st1:country-region>
as Mexican. <o:p></o:p>

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The
billboard ad has the slogan &quot;In an Absolut World&quot; slapped over =
a
pre-1848 map showing <st1:State w:st=3D"on">California</st1:State>,
<st1:State w:st=3D"on">Arizona</st1:State> and other =
<st1:country-region
w:st=3D"on"><st1:place w:st=3D"on">U.S.</st1:place></st1:country-region> =
states as
Mexican territory. Those states were carved out of what had been Mexican =
lands
until that year.<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Although
it was not shown in the <st1:country-region w:st=3D"on">United =
States</st1:country-region>,
<st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">U.S.</st1:place></st1:country-region>
media outlets picked up on the ad, and after a barrage of complaints, =
Absolut's
maker said on Sunday the ad campaign would =
cease.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Defending
the campaign last week, Absolut maker Vin &amp; Spirit said the ad was =
created
&quot;with a Mexican sensibility&quot; and was not meant for the =
<st1:country-region
w:st=3D"on"><st1:place w:st=3D"on">U.S.</st1:place></st1:country-region> =
market.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>&quot;In
no way was this meant to offend or disparage, nor does it advocate an =
altering
of borders, nor does it lend support to any anti-American sentiment, nor =
does
it reflect immigration issues,&quot; a spokeswoman wrote on Absolut's =
Web site.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>&quot;Instead,
it hearkens to a time which the population of <st1:country-region =
w:st=3D"on"><st1:place
 w:st=3D"on">Mexico</st1:place></st1:country-region> may feel was more
ideal,&quot; she wrote.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Absolut's
blog cite has received more than a thousand comments since the ad =
campaign was
launched a few weeks ago, with many calling for boycotts of the Swedish
company.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>&quot;I
have poured the remainder of my Absolut bottles down the sink,&quot; one
blogger wrote.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>A war
between <st1:country-region w:st=3D"on">Mexico</st1:country-region> and =
the <st1:country-region
w:st=3D"on">United States</st1:country-region> from 1846 to 1848 started =
with <st1:country-region
w:st=3D"on">Mexico</st1:country-region>'s refusal to recognize the =
<st1:country-region
w:st=3D"on">U.S.</st1:country-region> <span class=3Dyshortcuts><span
style=3D'cursor:pointer;-moz-background-clip: =
-moz-initial;-moz-background-origin: -moz-initial;
-moz-background-inline-policy: =
-moz-initial;background-attachment:scroll;
background-position-x:0%;background-position-y:50%' =
id=3D"lw_1207662812_4">annexation
of <st1:State w:st=3D"on">Texas</span></st1:State></span> and ended with =
the
occupation of <st1:City w:st=3D"on"><span class=3Dyshortcuts><span
 style=3D'cursor:pointer' id=3D"lw_1207662812_5">Mexico =
City</span></span></st1:City>
by <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">U.S.</st1:place></st1:country-region>
troops.<o:p></o:p></span></font></p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>At the
end, <st1:country-region w:st=3D"on">Mexico</st1:country-region> ceded =
nearly
half of its territory to the <st1:country-region w:st=3D"on">United =
States</st1:country-region>,
forming the states of <st1:State w:st=3D"on">California</st1:State>, =
<st1:State
w:st=3D"on">Nevada</st1:State>, <st1:State w:st=3D"on">Utah</st1:State> =
and parts
of <st1:State w:st=3D"on">Colorado</st1:State>, <st1:State =
w:st=3D"on">Arizona</st1:State>,
<st1:State w:st=3D"on"><span class=3Dyshortcuts><span =
style=3D'cursor:pointer'
 id=3D"lw_1207662812_6">New Mexico</span></span></st1:State> and =
<st1:State
w:st=3D"on"><st1:place w:st=3D"on"><span class=3Dyshortcuts><span =
style=3D'cursor:pointer'
  =
id=3D"lw_1207662812_7">Wyoming</span></span></st1:place></st1:State>.<o:p=
></o:p></span></font></p>

Mexicans
remain sensitive about the loss and the location of the border. At the =
same
time, the <st1:country-region w:st=3D"on"><st1:place w:st=3D"on">United =
States</st1:place></st1:country-region>
is fortifying barriers to keep out undocumented Mexican =
migrants.<o:p></o:p>

<p><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'>Some
Mexicans use the term &quot;Reconquista&quot; (reconquest) to refer to =
the
growing presence in <span class=3Dyshortcuts><span =
style=3D'cursor:pointer;
-moz-background-clip: -moz-initial;-moz-background-origin: -moz-initial;
-moz-background-inline-policy: =
-moz-initial;background-attachment:scroll;
background-position-x:0%;background-position-y:50%' =
id=3D"lw_1207662812_8">California</span></span>
of Mexican migrants and their descendants.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p><font size=3D2 color=3Dblack face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial;color:black'>Hank</span></font><o:p></o:p></p>

CONFIDENTIALITY NOTICE: This =
communication with
its contents may contain confidential and/ or legally privileged =
information.
It is solely for the use of the intended recipient (s) . Unauthorized
interception, review, use or disclosure is prohibited and may violate
applicable laws including Electronic Communication Privacy Act. If you =
are not
the intended recipient, please contact the sender and destroy all copies =
of the
communication.<o:p></o:p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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